Role Summary
ConnexAI has been a global leader in AI-driven solutions for over a decade, serving businesses around the world. We are expanding our footprint in the U.S. market and are looking for a dynamic Sr. Marketing Demand Generation Manager to help drive our growth in this critical region. This candidate for this position would be located in Miami, FL preferably but can also be in any region in the USA.
As the Sr. Marketing Demand Generation Manager, you will be responsible for designing and executing comprehensive demand generation strategies that align with ConnexAI’s US growth objectives. You will partner closely with the sales team to create integrated marketing campaigns, driving sales pipeline through ABM (Account-Based Marketing) efforts, web-based events (webinars), field events, trade shows, and advanced marketing operations.
The ideal candidate has a strong track record of building and executing high-impact demand generation strategies from scratch, a deep understanding of sales and marketing collaboration, and an eye for spotting opportunities to create new campaigns that accelerate pipeline growth.
Main Responsibilities and Duties
The main responsibilities for this role are:
- Develop and Execute ABM Campaigns: Design and manage account-based marketing strategies targeting key industries and decision-makers in the U.S. market. Align closely with sales teams to create personalized campaigns that generate high-quality leads.
- Web-Based Event Management: Plan, promote, and execute webinars and other virtual events to engage prospects and move them through the sales funnel. Leverage data insights to optimize campaigns and ensure alignment with sales goals.
- Field Events & Trade Shows: Manage the end-to-end planning and execution of field events, trade shows, and conferences. Collaborate with sales to create a unified experience and follow-up strategy that maximizes lead conversion.
- Marketing Operations Expertise: Implement and oversee marketing operations, ensuring seamless campaign execution, while integrating marketing channels. Optimize marketing automation tools and CRM systems for campaign tracking and performance analysis.
- Sales Collaboration: Work closely with the U.S. sales and channel teams to ensure alignment on target accounts, messaging, and campaign objectives. Provide regular reporting on marketing contribution to pipeline growth and overall ROI.
Qualification & Skills
- 5+ years of experience in demand generation or field marketing, preferably in B2B tech or SaaS.
- Expertise in planning and executing ABM campaigns, with a proven ability to drive engagement with target accounts.
- Strong experience in hosting webinars, field events, and targeted ads..
- Proficient in marketing operations, including automation platforms (e.g., Pardot, Salesforce, Influ2) and CRM systems (Salesforce).
- Demonstrated ability to work closely with sales teams to align marketing strategies with business goals.
- Self-starter with a track record of building marketing strategies from scratch and driving measurable results.
- Analytical mindset with experience tracking and optimizing marketing KPIs.
If you are a highly motivated individual who is passionate about their work and want to join a fun and energetic marketing team, apply for this vacancy below.
