Our Clients | BPO

Ignition Group

Maximising availability with Omni AI

Ignition Group is a performance marketing business with offices in South Africa, the UK, Australia and America. They specialise in achieving sales conversions and have a focus on technology, media, telecommunication and financial services. 


Ignition first got in contact with Connex at a time of trouble. “We were running into endless challenges with our existing dialler technology,” says Daryl Firmani, Head of Operations at Ignition Group. “Our system uptime percentage was probably in the low to mid-80s, and we were losing plus-minus 15% of points of efficiencies.” But Connex soon changed that.

Ignition Group

Flexible, more effective campaigns

See how Connex helped Ignition Group to:

  • Achieve optimal uptime
  • Increase agents’ productivity thanks to Workforce AI and AI-powered real-time reporting.
  • Flexibly scale campaigns faster and adapt to any circumstance.

New age of outbound campaigns

“The traditional days of sales outbound dialling are dying very quickly,” says Mark Mitchell, Distribution Managing Executive at Ignition. “So you have to gear up from an Omni AI perspective.” 


Shortly after a quick setup, the first results became noticeable. Ignition’s agents, who in words of Head of Operations Daryl Firmani “took to it like a duck to water,” maximised their productivity. This was mostly due to the real-time, AI-powered reporting offered by our platform, but also encouraged by our Gamify module, which rewards top performers and motivates agents to give their best.


Read Testimonial

“We have gone from strength to strength, and expanded more and more into a time where we are now 100% on the Connex platform.”

Daryl Firmani

Head of Distribution Operations

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