Our Clients | Betting and Gaming




Enabling and scaling with global growth

Following a rapid expansion across continents, Betway’s customer communications decision makers were faced with a dilemma: how to scale with that growth while catering to the different needs of their international and demographically diverse customer base? 


The answer lay in Connex’s Omni AI platform. In a matter of days, Connex swiftly equipped Betway with a cloud customer engagement platform integrating all channels, from phone to SMS or social media, into one intuitive hub. The immediate impact of this upgrade made Betway’s campaigns fully scalable, and provided key decision makers with real-time, comprehensive reports on campaign and user performance.


All channels, all customers, one hub. 

Connex enabled multibillion-pound gaming company Betway to:

  • Reduce resolution times exponentially and increase agents’ productivity
  • Utilise an omnichannel strategy to gain new customers from various demographics
  • Scale their CX capability to keep up with exponential growth while keeping costs low

World-class reporting and analytics

Real-time, actionable insights

Now, Betway’s managers and decision makers have a comprehensive view, based on real-time data and AI insights, of both campaign and agent performance; agent productivity has increased and queries are addressed promptly thanks to Connex’s intuitive, encompassing hub and our sophisticated AI Athena Live Chat.


Read Testimonial

“Omnichannel allows us to meet customers' demands according to their needs.”

Morne Van Deventer








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