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Our goal was to incorporate the Omni AI components of ConnexAI to assist us with efficiency goals.
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Ignition Group is a performance marketing business with offices in South Africa, the UK, Australia and America. They specialise in achieving sales conversions and have a focus on technology, media, telecommunication and financial services.
Ignition first got in contact with ConnexAI at a time of trouble. “We were running into endless challenges with our existing dialler technology,” says Daryl Firmani, Head of Operations at Ignition Group. “Our system uptime percentage was probably in the low to mid-80s, and we were losing plus-minus 15% of points of efficiencies.” But ConnexAI soon changed that.
See how ConnexAI helped Ignition Group to:
“The traditional days of sales outbound dialling are dying very quickly,” says Mark Mitchell, Distribution Managing Executive at Ignition. “So you have to gear up from an Omni perspective.”
Shortly after a quick setup, the first results became noticeable. Ignition’s agents, who in words of Head of Operations Daryl Firmani “took to it like a duck to water,” maximised their productivity. This was mostly due to the real-time, AI-powered reporting offered by our platform, but also encouraged by our Gamify module, which rewards top performers and motivates agents to give their best.
If you want to learn more about how ConnexAI is captaining the customer engagement revolution, drop us a call or a message!
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